Learn how to harness the power of your global workforce! REGISTER FOR MODERN WORKPLACE April 7 - 8am PDT / 3pm GMT

Earth Hour:

Bringing the World Together

Now Playing
Bringing the World Together

Bringing the World Together

Earth Hour organizes millions of people around the world behind a common purpose – with a core team of only 8.

Watch Now
Connecting Volunteers for Success

Connecting Volunteers for Success

Earth Hour connects a diverse, global group of volunteers to collaborate and celebrate success together.

Watch Now
Vegas Rules

Vegas Rules

Through a homegrown code of conduct called "Vegas Rules," Earth Hour encourages open conversation and healthy team collaboration.

Watch Now

Networking to Save the Planet

On March 31, 2012, hundreds of millions of people around the world switched off their lights for Earth Hour, the largest environmental event in history. Earth Hour began five years ago as a local Sydney event organized by the World Wide Fund for Nature (WWF) Australia. Since then, the annual action has expanded its reach through the power of social networking—including the Yammer network that has become the backbone of Earth Hour’s operations.

“Earth Hour is an endeavor to bring our world together to show what’s possible to protect the planet,” says Global CEO Andy Ridley. “It’s a symbolic hour during which anybody of any age or nation can turn off the lights to show that he or she cares about the one thing we all share: the planet where we live.”

This year’s Earth Hour was remarkable in many respects. For starters, nearly 7,000 cities and towns in 152 countries and territories switched off their lights to express concern over climate change. It was also the first time the organization’s Yammer network was used to facilitate events leading up to, during, and after Earth Hour. “Yammer is a critical part of our effort to build a global community,” Ridley says. “Since we’ve grown from a local event to a global movement, connecting and organizing has become harder. But we didn’t want to become a massive, complicated, bureaucratic organization.”

The Yammer Solution

“Social networks are a powerful way to unite people from different cultures who speak different languages and use different IT resources—and now, Earth Hour is able to use a social network as the platform for our operations,” says Sid Das, CIO. “Yammer lets us engage and identify our most passionate users and most successful initiatives. It is Earth Hour’s secret weapon for coordinating our entire organization.”

“Yammer has already revolutionized how we approach organizing,” Ridley says. “Our network lets our core team of eight connect and work with hundreds of millions of people all over the planet. If you’re after efficiency, that’s efficient.”

Yammer is also a self-populating knowledge base. “We rely on volunteers, and there’s a lot of turnover, so the same questions come up,” Ridley explains. “With Yammer, we no longer have to keep answering them, which obviously saves us a lot of time. The network also gives members the chance to be proactive, since questions on Yammer often turn into conversations about how you might resolve a problem or jump on an opportunity.”

“The people who head up our regional and country teams know there’s one place to go to search for something, and that’s Yammer,” Das says. “Yammer has become the center for every file we have right now. It accepts pretty much every file format under the sun, which is critical for a diverse network like ours.”

Earth Hour staff finds Yammer’s mobile app useful all the time, especially during the main event. “The hour starts in New Zealand and ends in Hawaii,” Das says. “Thanks to Yammer, this year we were able to capture the event in a dynamic way for the first time.” Most participants were not in front of their computers, so they used their mobile devices to upload content in real time, which allowed staff to share videos with news outlets just an hour or two after the event happened in each time zone.

The Results

View Full Case Study
Andy Ridley talking about employee recognition
Yammer lets us run a champagne campaign on lemonade money. Campaigning is about momentum —and Yammer facilitates that in a quite extraordinary way.
— Andy Ridley
CEO

Industry

Education & Public Sector

Region

Global

Employees

8, plus 500+ Volunteers

Try Yammer

Start working like a network. Sign up for Yammer today.

Select Language

English
العربية
中文(简体)
中文(繁體)
Čeština
Dansk
Nederlands
Finnish
Français
Deutsch
ελληνικά
עברית
Magyar
Indonesia
Italiano
日本語
한국의
Norsk
Русский
Türkçe
Română
Українська
Español
Svenska
Polski
Português
Português (Brasil)
ภาษาไทย