Initiative:

The Most Effective Network of People

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The Most Effective Network of People

The Most Effective Network of People

By breaking down silos, Yammer lets Initiative maximize its greatest asset: its people.

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Working Smarter

Working Smarter

Initiative works smarter by crowdsourcing answers and unlocking information that would otherwise be hidden in emails and meetings.

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Instant Time to IT Value

Instant Time to IT Value

Because Yammer is easy to administer, Initiative’s IT team can focus on innovating solutions to meet business needs.

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Connecting an organization to create spontaneous value

Initiative is a performance-led media communications company with 89 offices in 71 different countries. Before exploring the possibilities of Enterprise Social networking, Initiative’s business collaboration suite consisted of their corporate intranet built on SharePoint 2007, which worked well for defined teams, processes and projects. What Initiative discovered with Yammer was the ability to better support spontaneous innovation and ad-hoc teams that would emerge to address problems and build on solutions, creating unanticipated business value.

Better business collaboration to close deals faster

Initiative has incorporated more than 60 email domains into their global network, integrating international employees who traditionally have had limited access to Initiative’s collaboration resources. By embedding Yammer into their existing business systems, Initiative has been able to connect people and information like never before. Initiative executives use Yammer to gain better vision downward, as they can see the conversations occurring across the organization and get a pulse of what’s happening, even while traveling, through Yammer’s mobile applications. Yammer also helps employees in the field, like business development reps who have closed deals faster because of the connections and knowledge they found on the Yammer network.

Benefits

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Lawrence De Voe, Former SVP & Chief Technology Catalyst - Initiative
As soon as you start exposing the underlying knowledge of your whole network, you start seeing connections made that translate to huge value for the business. Yammer has an incredible value to cost ratio.
— Lawrence De Voe
Former SVP & Chief Technology Catalyst

Industry

Media & Communications

Region

North America

Employees

2,500

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