Connecting an organization to create spontaneous value
Initiative is a performance-led media communications company with 89 offices in 71 different countries. Before exploring the possibilities of Enterprise Social networking, Initiative’s business collaboration suite consisted of their corporate intranet built on SharePoint 2007, which worked well for defined teams, processes and projects. What Initiative discovered with Yammer was the ability to better support spontaneous innovation and ad-hoc teams that would emerge to address problems and build on solutions, creating unanticipated business value.
Better business collaboration to close deals faster
Initiative has incorporated more than 60 email domains into their global network, integrating international employees who traditionally have had limited access to Initiative’s collaboration resources. By embedding Yammer into their existing business systems, Initiative has been able to connect people and information like never before. Initiative executives use Yammer to gain better vision downward, as they can see the conversations occurring across the organization and get a pulse of what’s happening, even while traveling, through Yammer’s mobile applications. Yammer also helps employees in the field, like business development reps who have closed deals faster because of the connections and knowledge they found on the Yammer network.
- A better bottom line. Field reps close deals faster because of the information they can access via Yammer while on the road.
- Greater visibility and communication. Initiative benefits from better engagement across all levels of business, from senior executives to front line teams.
- Quicker answers and insights. Employees can connect to experts in a matter of minutes, making the whole company more efficient.