ModCloth:

A Tight-Knit Company

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A Tight-Knit Company

A Tight-Knit Company

ModCloth retains and nurtures its tight-knit community and culture even as the business grows rapidly and expands to multiple cities.

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Transparency Through Social

Transparency Through Social

By using Yammer as a platform for executives to share news and updates, ModCloth maintains transparency and openness.

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Right Place, Right Time

Right Place, Right Time

Connecting people and ideas at the right time on Yammer allowed ModCloth to reduce duplicate work and save 2 weeks on a mobile platform project.

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Keeping employees engaged while scaling up

Founded by high school sweethearts and vintage clothing aficionados Eric Koger and Susan Gregg Koger, ModCloth is an online apparel, accessories, and home decor retailer that aims to provide a fun and engaging shopping experience for their customers. The company has garnered enormous popularity since its launch and has grown rapidly in a short period of time, ranking second on Inc. Magazine’s 2010 List of Fastest Growing Private Companies and first in the retail category. ModCloth is a poster child for social media with a massive and highly engaged online customer community. Employees understand the value of driving engagement through social networking, and wanted a tool that could replicate that type of engagement within the company.

Bringing people and ideas together

In the face of its rapid expansion to 300 employees at four offices across the country, ModCloth has been able to maintain its tight-knit employee community through its use of Yammer. Beyond building community, Yammer provides employees a place to share news and collaborate around projects, connecting individuals and ideas at the right point in time. These connections have resulted in significant time savings and a reduction in duplicated work. Yammer has also improved employee engagement and strengthened vertical communications at ModCloth, allowing executives to easily share news with the entire company and employees to feel better connected to the company vision.

Benefits

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Rachel Mehl, Head of Employee Programs - ModCloth
Yammer has definitely helped to retain that sense of community, especially when we moved into different cities and different locations.
— Rachel Mehl
Head of Employee Programs

Industry

Retail

Region

North America

Employees

300

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