Red Robin Gourmet Burgers:

More Connected, Better Service

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More Connected, Better Service

More Connected, Better Service

By connecting and placing value in team members at all levels of the organization, Red Robin can provide better service to guests.

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Empowering Employees to Make an Impact

Empowering Employees to Make an Impact

Seeking fresh ideas to reduce costs and improve efficiency, Red Robin executives turned to Yammer to engage more than 26,000 team members for input.

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Moving at the Speed of Change

Moving at the Speed of Change

Change is at the center of everything Red Robin does to achieve business transformation – and Yammer enables them to align quickly to win in the marketplace.

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Empowering employees for better customer service

A well-crafted hamburger is the claim to fame of Red Robin Gourmet Burgers. But there’s more on the menu at this casual-dining chain’s restaurants and considerably more to the company. Headquartered in Greenwood Village, Colorado, Red Robin has more than 450 restaurants in the U.S. and Canada. Its core belief is that empowered, enthusiastic employees hold the key to both customer satisfaction and a healthy bottom line. One of the primary ways Red Robin builds the staff cohesion that drives success is its Yammer social network.

Encouraging conversations and company-wide participation

Red Robin uses Yammer as an engine to drive business transformation. By energizing its 26,000 team members and giving them a voice, Red Robin has forged tighter ties across the business and brought executives one step closer to customers. When the company introduced a new burger on the menu, management was disappointed by the lack of customer feedback on their Facebook page. Instead, they found considerable buzz on Yammer where restaurant managers shared feedback from guests and ideas for improvements. Within weeks, Red Robin rolled out an improved, kitchen-tested recipe – a process that would have taken months before.

It’s not just restaurant staff who feel more plugged in to operations thanks to Yammer – it’s corporate executives, too. CEO Steve Carley uses the network for everything from posting videos about business results to “liking” employee successes singled out by Yammer’s Praise feature. “But the number one thing I use Yammer for is to feel the pulse of the business from the perspective of front-line team members,” he says. “That’s invaluable to me.”

Benefits

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Steve Carley, CEO - Red Robin Gourmet Burgers
If you engage staff in a way that shows their opinion is important, it’s extraordinary what you learn – and the excitement you generate. That’s what working social does for an organization.
— Steve Carley
CEO

Industry

Restaurant

Region

North America

Employees

26,000

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