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Introducing Yammer In Your Organization [Infographic]

By in Customer Stories on October 16, 2012

If you believe that a picture is worth a thousand words, you should check out this amazing interactive inforgraphic that Yammer user (and talented illustrator!) Virpi Oinonen created to detail her experience in guiding Yammer at her organization. Virpi hopes that this can inspire others and provide them with an action plan to help change how their organizations work. Virpi works for the London-based National Council for Voluntary Organisations (NCVO) and draws visual explanations.

A few words from Virpi about her creation:

These illustrated tips are my subjective advice on how to introduce Yammer in your organisation. Most of them are based on my personal experience as the sole internal comms person in a non profit organisation.

From the story you probably noticed that introducing Yammer to a traditional organisation means a lot of work. Many people seem to think Yammer should take off almost completely organically and then give up when this doesn’t happen. Don’t fall in this trap. If you are the only person whose job is to drive adoption in your organisation you should be prepared to wear many hats and work actively behind the scenes. You might end up training staff, lobby senior management, recruiting Yammer champions, acting as Yammer tech support as well as strategising the smartest ways to sneak Yammer into existing processes.

But even though you have to scoop quite a lot on your proverbial plate with this Yammer thing I think the benefits are well worth the effort. So if you think you’ve hit a brick wall with Yammer I would advise you to persist and concentrate on finding opportunities where Yammer can make a real difference. Go and talk to people to find out what these opportunities are (hint: listen what people complain about).  Go and find the people who can drive change within their teams and departments. Little by little, you might start seeing cracks in the wall — a team here, a project group there… Over time the cracks will (hopefully) break down old hierarchical and inefficient ways of communicating. And don’t be disheartened if you fail at first. Yammer is not just a tool, it’s a culture change, and nothing is harder — or more rewarding — than changing the culture of an organisation.

So celebrate the small victories – they are the seeds you are sowing for a bigger change in the future.

7 Responses to Introducing Yammer In Your Organization [Infographic]

  1. Stephanie says:

    Hi, Virpi is indeed a talented illustrator and catches a lot of the realisties inher infographics butshe works for the National Council for Voluntary Organisations (NCVO), see our website http://www.ncvo-vol.org.uk and NOT ‘volunteer org as you say in your intro of this post. I thought I mention it since I work there with Virpi.

  2. Gregory says:

    Hi, would you please make this infographic in Korean? It would help me a lot to introduce it in my company (Pittasoft). I’m very enthusiastic about Yammer and it’s just what we need. Unlike most Korean company, ours is rather liberal, however communication is still formal. I’d like to break it with the help of Yammer. I’ve already talked our director into making decent American-style website. Hope Yammer will make its way into our company too.

    • Molly says:

      Hi Gregory! Pleased to hear you like the infographic. This was created by one of our users, who was generous enough to share with us! Unfortunately, we do not own any of the content in the infographic, and it is not available in Korean. However, you should use this as a creative example to get users in your company excited about Yammer – and perhaps create an infographic of your own! Feel free to browse our blog for additional ideas to launch your Yammer network, and of course reach out to us with any questions you may have.

  3. Hi Gregory, Glad you like the infographic! I’ve got good news for you: I will put the image file of this infographic without the English text online for you and others to download. You can then either add your own copy (it’s pretty easy to do on Photoshop or similar image editing programme) or just talk people through it. I will also break down the infographic into separate images in case you just want to tell people about a specific aspect of Yammer (for example: if you want to talk about how Yammer can save money you can show the picture of people reinventing the wheel in their respective teams). I’ll post the files on my website (www.businessillustrator.com) but I will try to remember to post a link in this comment thread as well.

    I will draw more Yammer illustrations in the future and will share them on my site as well.

  4. Here’s the link to a web page where you can download the infographic (or an individual illustration):
    http://www.businessillustrator.com/infographic/how-to-introduce-yammer-in-your-organisation-guide-to-internal-communications-people/

    Feel free to edit the files and use them in PowerPoint presentations, newsletters etc.

  5. Suzy Tonini says:

    Great, clear, concise and informative infographic that really explains the power of Yammer and how to go about introducing (and adopting) the tool. As the person who created the Deloitte Yammer Network back in 2008 (under the radar, growing it organically, showing value to leadership, and all the points you mention above), I can attest to the fact that enterprise-wide adoption is indeed possible, it just takes patience & perseverance. In late 2011, Deloitte officially adopted Yammer, and now is Deloitte is Yammer’s largest account :)

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