20 Aug

SXSW Sessions With Yammer Customers And Employees — Oh My!

By in News & Events on August 20, 2012

Just like last year and the year before that, Yammer is heading to SXSW to connect with our community. This year, we wanted to help our customers (and our very engaging CTO and co-founder Adam Pisoni) tell their stories — and we need your help voting for them. Please check out the following sessions (we threw in a few ones that we discovered searching through the 4,000+ submissions):

Listen Up: A Message From Your Lazy Employees features Rob Koplowitz of Forrester and Yammer customers Lawrence De Voe of Initiative and Miguel Zlot of Molson Coors.  If you want to learn how to work with empowered employees who expect their business software to behave like consumer software, make sure to give this session a vote!

The trend toward consumerization is about more than just BYOD – it’s about giving employees choice and redefining the ways IT departments typically choose software. The days of lengthy feature checklists are over. User adoption is the new ROI. In light of this undeniable shift, IT must balance freedom and control. Hear from two IT veterans about why they believe consumerization is a good thing and what made them change their minds.

For more information and to vote, please visit the session page.


Want to learn how to bridge the gap between being social on the inside and being social on the outside? Then make sure to check out Yammer customers Rachel Mehl of Modcloth, Erin Grotts of SUPERVALU and Yammer’s Director of Community Maria Ogneva on a panel titled Build a Bridge From Internal To External Social.

 Internal social networking tools are changing the way employees communicate and collaborate to better serve their customers. Crowdsourcing ideas for store displays, deciding which products to feature on a homepage and sharing best practices across regions are some of the countless ways retailers are harnessing social tools to maintain speed, agility and an overall competitive edge. Join panelists from leading retailers to learn what’s working – and what isn’t — when it comes to leveraging social channels internally to boost brands externally.

To learn more and vote, please visit the session page.


Copycats get a bad rap, but what could we learn from it? In their session  Imitation as Innovation: Lessons from the Shanzhai, Yammer CTO and co-founder Adam Pisoni and Lyn Jeffery from Institute for the Future discuss how companies can benefit from adopting the philosophy of the Shanzhai “copycat culture.

The problem with U.S. innovation? Our broken business models. American companies were built to be predictable, not adaptable. Trends like mobile, social and the cloud are major disruptive forces and businesses are struggling to keep up. Instead of fearing the Shanzhai, we can look at their 4 core tenets to reorganize the way we do business:

  1. Build nothing from scratch
  2. Innovate process at small scales
  3. Share as much as you can
  4. Act responsibly in the network


Learn how to enhance collaboration and develop innovation to allow for better emergency management in this meet-up: Social Innovation and Emergency Management from the San Francisco Department of Emergency Management.

Emergencies happen; good ideas do, too. So, how to leverage those good ideas to help recover from emergencies? That is what this meet-up is about. The San Francisco Department of Emergency Management wants to forum with those who are passionate about social innovation, have technological-know how, and want to help during emergencies.


These sessions also caught our eye:

Social COE: Extending Across the Enterprise  — hear Yammer customer Verizon, Intel, Fidelity and WCG talk about successful implementation of a Center of Excellence.

The biggest problem that large companies face is scaling and codifying social media across the organization. For companies that take social media seriously, one approach to making social more meaningful and far reaching is through creating a social media center of excellence. Often this means pulling together a team of experts with various skill sets such as analytics, paid media, channel expertise, corporate communications, engagement — sometimes in a formalized group, other times as a council.


What does social business have in common with swordfighting? Find out by attending this session by Rawn Shah and John McGraugh, aptly titled  How Swordfighting taught me social business skills.

In a world of abundance access, hoarding knowledge is becoming less and less useful, as it depreciates in value rapidly over time. We instead need to learn new real-time skills to navigate and manage the many rushing input streams of information. This session will share the knowledge and concepts from Japanese sword fighting that can apply to information work, or social media. It breaks down the steps to recognizing patterns, reaction and flow into new positions of readiness, and turning the energy of momentum against itself.


Join Yammer customer Starcom MediaVest, Bluefin and Kraft to learn Social’s impact on business, to learn how brands are using social media and social TV analytics to make decisions on how to proceed with advertising campaigns and how to utilize the data to achieve their business goals. During this panel, you will also hear case studies from top companies like Kraft Foods and Starcom MediaVest.


Wondering if community management can be focused on serving the company’s strategy and its constituents (customers and employees)? Then check out this session titled: The Community Manager: enter the C-suite.

There are countless variations of the job, and little clarity on where it falls in the organizational hierarchy. With the growth of the social enterprise, as marketing budgets shift from traditional to social, is the role likely to evolve into Chief Community Officer? Chief Customer Advocate? Or will experienced CM’s transition into new roles?

Want to hear from Yammer employees and customers? Make sure to vote for the sessions above! See you in Austin!


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