Yammer: A System Of Engagement Designed For The Way You Work
“Increasingly, Systems of Record have become a necessary but not sufficient prerequisite for business success… What will enable this transformation are Systems of Engagement that will overlay and complement our deep investments in systems of record. Systems of engagement begin with a focus on communications,” said Geoffrey Moore
On the heels of last week’s announcement about Yammer’s Activity Stream and NetSuite integration, we are delighted to announce a suite of products that will further solidify Yammer’s position as a system of engagement. We held a press conference earlier today, where Yammer CEO David Sacks and team announced the following:
- Activity Stream - A new “Activity Stream” tab on the Yammer website aggregates stories about coworker actions in their enterprise apps, making it easier than ever before to discover — and collaborate around — relevant business data. The Stream is automatically populated with activity stories generated in Yammer, such as when coworkers join groups and follow topics, and activity from other apps can be added via an API (see below). Yammer’s Activity Stream includes roll-up logic, which batches related stories into a single item in the feed, reducing noise and enhancing the user experience. The Yammer Activity Stream is available immediately.
- Activity Stream API - The Yammer Activity Stream API will enable third-party developers to publish activity stories from business applications into the Yammer Activity Stream, accelerating the availability of new integrations. Last week, Yammer announced Activity Stream integration with NetSuite, the leading vendor of cloud-based ERP, making NetSuite data available in Yammer upon customer request. With the availability of Yammer’s Activity Stream API, any source of enterprise data can flow into Yammer, enabling recipients to quickly and easily collaborate with their colleagues around this information. A draft spec for the Activity Streams API is now available for comments on the Yammer developer site and is expected to be finalized in early June after the comment period.
- Enterprise Extensions to the Open Graph Protocol - Yammer extended the Open Graph Protocol, which was developed by Facebook, for the enterprise to include extensions for business-specific objects such as employee, customer, office, and document. Leveraging the Open Graph Protocol enables Yammer to treat any resource on the web, on company intranets, or within enterprise applications as objects within the Yammer Social Graph. This results in efficient linkage of information and roll-up of related feed stories — reducing noise from feeds. A draft spec for Enterprise Extensions to the Open Graph Protocol is now available for comments on the Yammer developer site and is expected to be finalized in early June after the comment period.
At the press conference, we also announced 7-Eleven as a new customer; 7-Eleven will be rolling out Yammer companywide.